Young Independents Market

14 Million Postal – 1 Million Email
» Young Independents Rate Card (PDF)

Whether fresh out of college or used to life on their own, young independents comprise an active consumer group making important purchase decisions. 79% of this market is employed, and with over $1.6 trillion in annual personal income, this group is not one to be passed over.

The Alloy Media + Marketing Database is your connection to today’s young independents students.

Thoughtful Consumers Looking for Brands that Reflect Who They Are

33% of this group spend over $2,000 annually on clothing
65% buy items based on quality, not on price
65% buy brands that reflect their personal style
69% will pay more for a product made by a company that they trust

List Usage Recommendations

Graduate programs/Continuing Education
Car Buyers
First time home buyers
Brand name clothing & footwear
Music, CDs, videos & DVDs
Cell phones and personal electronics
Lifestyle publications
Travel offers
Health & beauty products

The Most Extensive, Response-driven Database

Largest available on the market today
Receptive audience of permission-based names
Up-to-date information: monitored daily, cleansed monthly
Strongest online and offline acquisition channels, including college and scholarship searches, contests, sweepstakes for perpetual growth of names

Richest Selection of Criteria for Detailed Targeting

Credit card holder
College Graduation year
Hobbies
Sports Interest
Ethnicity
And much more!

Key Segments:

List Base (for postal): $70/M
List Base (for email): $70/M
Minimum Order (for postal): $500.00
Minimum Order (for email): $3,000.00

List Type:

Student and Consumer

List Maintenance:

Monthly

Select By:

Career Interest: $20.00/M
Ethnicity: $20.00/M
Buyer Recency: $5.00/M
Age/DOB: $5.00/M
SCF/Zip/DMA/County: $5.00/M
State: N/C
Gender: $5.00/M
Income: $5.00/M
Keycode/Title Slug: $2.00/M
Nth Cross Section: $5.00/M