SMS Text Messaging

800,000 Teen – 13.4 Million College
»  SMS Text Messaging Rate Card (PDF)

Today’s teens and college students are constantly on the move, so if you want to capture their attention, do it where you’re guaranteed to find them – on their cell phones!

Connect With Connectors

This crucial demographic is full of big spenders and big talkers:

  • Teens spend $178 billion and College Students spend $312 billion annually
  • 74% of teens and 89% of college students have a cell phone
  • 81% of teens and 89% of college students that have a cell phone send/receive text messages
  • Word of mouth is a key driver in purchase decisions – 67% of college students learn about brands from friends and family

List Usage Recommendations

  • Brand name clothing & footwear
  • Music, CDs, videos & DVDs
  • Cell phones and personal electronics
  • Travel offers
  • Health & beauty products
  • School supplies & study aids
  • Recruitment

The Most Extensive, Response-driven Database

  • Most comprehensive on the market today
  • Receptive audience of permission-based names
  • Up-to-date information: monitored daily, cleansed monthly
  • Strongest online and offline acquisition channels, including college and scholarship searches, contests, sweepstakes for perpetual growth of names

Richest Criteria Selection

  • Age/DOB
  • HS GPA
  • College GPA
  • College Major
  • College Specific
  • Hobbies
  • Sports Interest
  • Postal Address
  • Gender
  • Ethnicity
  • And much more!

List Type: 

Student and Consumer

List Maintenance: 

Monthly

Cost Structure:

0 – 15,000: Flat fee of $3,750
15,000 – 100,000: $250 net CPM
100,000 – 250,000: $240 net CPM
250,000 – 500,000: $235 net CPM
500,000 – 800,000: $230 net CPM
800,000+ $225 net CPM

List Information