Parent Market

18 Million Postal
»  Parents Rate Card (PDF)

It’s important not to forget that parents make purchases for themselves as well as their children. The Alloy 
Media + Marketing Parent Database, the most extensive of its kind, has access to credit card holders, catalog readers, home owners, and web surfers.

We can help you reach every kind of parent with kids of all ages – from tearful first steps to tearful goodbyes – because parents want to make sure that their kids are prepared for every stage in life. And, before they can think up plans for the recently vacated bedroom their kids left behind, they have to scour through college and financial aid brochures and consumer catalogs. Parents are busy enough, help save them time in an efficient and effective way.

Parents are Active Buyers for Their Families

  • Over half of parent’s purchases are greatly influenced by their children
  • 44% of college students receive money from their parents
  • Students and their families spend $4.74 billion on dorm and apartment furnishings
  • Students spend $2.1 billion annually on technology and 42% of these purchases are influenced by a parent

List Usage Recommendations

  • Financial and Credit Card Services
  • College/university offers
  • School supplies & study aids
  • Brand name clothing & footwear
  • Music, CDs, videos & DVDs
  • Cell phones and personal electronics
  • Lifestyle publications
  • Travel offers
  • Health & beauty products

The Most Extensive, Response-driven Database

  • Largest available on the market today
  • Up-to-date information: monitored daily, cleansed monthly
  • Strongest online and offline acquisition channels, including college and scholarship searches, contests, sweepstakes for perpetual growth of names

Richest Selection of Criteria for Detailed Targeting

  • Head of household income
  • Home owner
  • Credit card holder
  • Known child in high school or college
  • And much more!

Key Segments:

List Base: $70/M
Minimum Order: $500.00

List Type: 

Parent and Consumer

List Maintenance: 

Monthly

Select By:

Hotline: $10.00/M
Age: $5.00/M
SCF/Zip/DMA/County: $5.00/M
State: N/C
Gender: $5.00/M
Income: $5.00/M
Keycode/Title Slug: $2.00/M
Nth Cross Section: $5.00/M

List Information