College Market

12.4 Million Postal – 5 Million Email
»  College Rate Card (PDF)

College students are a large and influential market segment. Today, there are 18 million college students in the United States – most of whom are between the ages of 18 and 30 years old – and account for over $312 billion in annual spending power. The college market commands attention.

The Alloy Media + Marketing College Student Database, the most comprehensive of its kind, is your connection to today’s college students.

First-time Buyers, Establishing Life-long Brand Loyalties

While a large portion of their dollars is geared toward tuition, board and school supplies, college students spend a significant amount on a wide variety of categories including:

  • Food: $23.1 billion
  • Entertainment: $6 billion
  • Clothing & shoes: $6.2 billion
  • Cell phone service: $5.6 billion
  • Snacks: $18
  • Personal care products: $4.4 billion

List Usage Recommendations

  • Brand name clothing & footwear
  • Music, CDs, videos & DVDs
  • Cell phones and personal electronics
  • College/university offers
  • Lifestyle publications
  • Travel Offers
  • Health & beauty products
  • School supplies & study aids

The Most Extensive, Response-driven Database

  • Largest available on the market today
  • Receptive audience of permission-based names
  • Up-to-date information: monitored daily, cleansed monthly
  • Strongest online and offline acquisition channels, including college and scholarship searches, contests, sweepstakes for perpetual growth of names

Richest Selection of Criteria for Detailed Targeting

  • College attending
  • GPA
  • College Graduation year
  • Major
  • Hobbies
  • Sports Interest
  • Ethnicity
  • And much more!

Key Segments:

List Base (for postal): $70/M
List Base (for email): $90/M
Minimum Order (for postal): $500.00
Minimum Order (for email): $3,000.00

List Type: 

Student and Consumer

List Maintenance: 

Monthly

Select By:

Career Interest: $20.00/M
Ethnicity: $20.00/M
Class Year: $5.00/M
Buyer Recency: $5.00/M
Age/DOB: $5.00/M
SCF/Zip/DMA/County: $5.00/M
State: N/C
Gender: $5.00/M
Income: $5.00/M
Keycode/Title Slug: $2.00/M
Nth Cross Section: $5.00/M