College-Bound Market

2.7 Million Postal – 2 Million Email
» College Bound Student Rates (PDF)

Acceptance letter is in hand. Deposit has been sent in. For millions of college bound students, the first day of college, and freedom from the parents, can’t arrive soon enough. As a marketer, it’s critical to connect with this audience as they prepare for their departure. They are in a buying mindset exploring new brands and establishing preferences that may last a lifetime.

The Alloy Media + Marketing College Bound Database, the most comprehensive of its kind, is your connection to today’s college bound students.

Active Buyers, Preparing for Their Next Life Stage

They won’t leave home without items from these “must-have” college categories:

School Supplies
Electronics
Linens
Clothes and Accessories
Personal care products

List Usage Recommendations

Brand name clothing & footwear
Music, CDs, videos & DVDs
Cell phones and personal electronics
Travel offers
Health & beauty products
School supplies & study aids
Financial and Credit Card Services
Home furnishings

The Most Extensive, Response-driven Database

Largest available on the market today
Receptive audience of permission-based names
Up-to-date information: monitored daily, cleansed monthly
Strongest online and offline acquisition channels, including college and scholarship searches, contests, sweepstakes for perpetual growth of names

Richest Selection of Criteria for Detailed Targeting

College attending
GPA
Gender
Hobbies
Sports Interest
Ethnicity
Postal Address
And much more!

Key Segments:

List Base (for postal): $130/M
List Base (for email): $130/M
Minimum Order (for postal): $500.00
Minimum Order (for email): $3,000.00

List Type:

Student and Consumer

List Maintenance:

Monthly

Select By:

Career Interest: $20.00/M
Ethnicity: $20.00/M
Class Year: $5.00/M
Buyer Recency: $5.00/M
Age/DOB: $5.00/M
SCF/Zip/DMA/County: $5.00/M
State: N/C
Gender: $5.00/M
Income: $5.00/M
Keycode/Title Slug: $2.00/M
Nth Cross Section: $5.00/M