Alloy manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. Below is a sampling of our media assets.
Alloy has created the largest teen boys and girls catalogs in the market, allowing for unparalleled data capture of youth catalog requestors and apparel buyers, as well as parent information.
Alloy and dELiA’s: Monthly fashion sources for millions of teen girls, Alloy and dELiA*s catalogs and online retail sites alloy.com and delias.com are acknowledged as leading style guides for fashion conscious teens.
Alloy’s Teen.com and Campus Voice networks reach the highest concentration of teens and young adults online. Continuous activity generated through scholarship searches, contests, and promotions results in perpetual growth of names.
Teen.com network: Premier portal to Alloy Media + Marketing’s network of Web 2.0 sites with the highest concentration of teens available online. Sites include: Alloy, dELiA*s, Takkle, CCS, Sugarloot, Channel One, Gurl, Zwinky, RockYou, Meez and more.
Campus Voice network: This network brings together the best content, resources, and tools needed to help students through the college-planning process, while generating over 11 million monthly unique visitors. Sites include Careers and Colleges, Private Colleges, Find Tuition, The U, College OTR, Inside College and more.
Alloy’s combination of fashion and local news publications, along with unique direct-response mechanisms, creates access to active youth consumers and college-search requestors.
Alloy and dELiA’s Catalogs: With over 5 million catalogs a month reaching teen girls, Alloy and dELiA*s catalogs are acknowledged as leading style guides for fashion conscious teens.
Careers & Colleges: Guidance magazine reaching over 750,000 high school and college-bound students per issue with its teen-friendly style and covering key topics like getting into college, paying for college, career opportunities and college life.
Newspaper Media Services: AM+M is the newspaper advertising leader, with the largest network for ad placement in college and high school newspapers: these networks include nearly 6,000 papers and reach almost 19 million students.
With the nation’s ONLY on-campus (high school and college) signage network, Alloy reaches youth consumers throughout the school day, providing opportunities for captive direct response.
In-School Network: High-impact, clutter-free teen advertising, our Teen Source electronic communication centers combine full-color, back-lit advertisements with a moving LED message to announce school news.
College Network: Our College Source electronic communication centers combine full-color, back-lit advertisements with a moving LED message to announce late-breaking news and sports scores. In addition our AdRax newspaper distribution stands provide full-color ads, positioned at eye level, with side racks for additional take-one literature.
General Audience: We offer targeted, place-based media, in high traffic, uncluttered environments. Our general audience media includes nightlife, in-store, and fitness.
Through events marketing and sampling, Alloy takes full advantage of reaching youth offline in fun and engaging ways, allowing for unique data capture opportunities.
Spring Break: Reach students at key spring break destinations: Panama City (#1 US destination) and Cancun (#1 International destination). A wide range of media and promotional opportunities are available to marketers wanting to reach sun-soaked college students in a fun and entertaining atmosphere.
Custom Events: Break through the clutter and create buzz. With our creativity and unique lifestyle perspective on the teen and college market, we build customized events that can lift your brand above and beyond.
Teen Sampling: Reach teens practically anywhere, anytime. Intercept sampling programs deliver effective hand-to-hand sampling at targeted venues in high-traffic areas.
College Sampling: Reach college students nationwide through our network of relationships with a wide variety of college venues: bookstores, residence halls, dining halls, student organizations, fraternities/sororities, athletic departments and health centers.
As innovators of education-based print and Web tools for college and college-bound students, our Alloy Education division creates information connections to maximize student responsiveness.
Print: Our award-winning print publications target students during key transitional times with targeted editorial content. Publications include: Private Colleges & Universities, Careers & Colleges, Graduating Engineer & Computer Careers, Minority Nurse and more.
Interactive: Our suite of interactive products includes the premier college, scholarship, and career-focused sites on the web. Sites include: careersandcolleges.com, findtuition.com, privatecolleges.com, takkle.com, insidecollege.com and more.
Direct Marketing: Our proprietary database of over 38 million postal and e-mail records is the most comprehensive response-driven database available.